Rat Rod Magazine and I-5 Publishing Ink 10-Year DealPartnership will drive next generation of content, advertising and events in enthusiast community
April 16, 2013 – – I-5 Publishing announced today that it has entered a joint venture with Minnesota-based Rat Rod Magazine, bringing the breadth of its publishing services to accelerate growth of the content and community built around the award-winning bi-monthly.
“This is a great thing for all involved,” said Rat Rod Magazine Publisher and Co-founder Steve Thaemert Jr. “I-5’s resources will propel a magazine that is already lauded as inventive and original.” Rat Rod Magazine received a 2012 Minnesota Magazine and Publishing Association (MMPA) Innovator Award for “successfully establish[ing] and execut[ing] a new concept in the magazine publishing business.“ It was also awarded a Gold Level Excellence Award for cover design from the MMPA in that same year.
“Rat Rod Magazine exemplifies the kind of passion-driven enthusiast community we want to serve,” said I-5 CEO Mark Harris. “We are so pleased it is joining our portfolio of brands. It complements titles already in our portfolio like Auto Restorer, but clearly serves a distinct and different segment of the car enthusiast spectrum.”
Thaemert and his team have built a strong foundation in the burgeoning rat rod community, resulting in strong newsstand sales and a loyal fan-base that spans nine countries. “We admire Steve’s maverick sensibilities and are excited about the energy and buzz the title brings with it,” said Harris. The partnership will enable Rat Rod Magazine to move to multi-platform publishing and grow its distribution and brand experience.
In addition to digital and print expansion of the brand, Rat Rod Magazine has a massive combination rat rod and motorcycle build-off competition/ town-to-town tour from Canada to Louisiana in the works for 2013.
Rat Rod Magazine was created in 2010 by Steve Thaemert Jr. and his father Steve Sr., who wanted to bring something “different” to the magazine world. Rat Rod Magazine has been recognized for its artistic design, high-quality photography and production, and low ad-to-content ratio. The magazine can be found in stores such as Barnes & Noble, Walmart, and other retail spaces across the U.S. and Canada. For more information about Rat Rod Magazine, visit www.ratrodmagazine.com.
I-5 Publishing is the leading provider of multi-platform content for special interest communities and brands. I-5 is part of the only truly full-service publishing services organization – offering brands a complete solution from generation of content to preparation for all platforms to distribution to mass market and specialty retailers and into consumers’ homes. I-5 Publishing was founded in 2013 by Mark Harris and David Fry. I-5 Publishing is headquartered in Irvine, CA, with offices in Los Angeles, CA, Lexington, KY and Chicago, IL. For more information about I-5 Publishing visit www.i5publishing.com
I-5 Publishing Acquires Special Interest Media Brands from BowTie Inc.
February 1, 2013 – I-5 Publishing LLC, a newly-formed joint venture of publishing industry executives David Fry and Mark Harris, announced today that it had acquired the books, magazines and websites of BowTie Inc., the publisher of leading special-interest brands such as Cat Fancy and Dog Fancy.
The acquisition, effective February 1, 2013, includes certain assets of BowTie Inc., including its consumer magazines like Horse Illustrated and Urban Farm, trade magazines like Pet Product News International, websites including AnimalNetwork.com and DogChannel.com, and noteworthy books including Dog Heroes of September 11th and The Original Dog Bible.
"We are thrilled to bring these storied brands under our umbrella," said Harris, who has been appointed interim CEO of I-5 Publishing. "Combining the talented, passionate teams that have built such a robust content engine with the technology and expertise of our existing joint ventures creates the perfect platform on which to create an infinite variety of special-interest content for delivery in all formats."
I-5 Publishing is the latest in a series of professional partnerships between Fry and Harris and their respective companies. Harris is the co-founder and co-owner of National Publisher Services (NPS), the leading provider of publishing management services. Fry is the chairman of NPI Ventures, LLC, which owns 50-percent of NPS, and the Chief Technology Officer of Fry Communications, one of the nation's largest privately-held integrated communications companies.
"We already offer our clients solutions in four key areas of publishing: retail sales development, audience development, publishing services and digital platforms. I-5 Publishing allows us to round those out with a fifth area of expertise – content – thus creating a truly comprehensive portfolio of services," said Harris.
I-5 is in discussion with leading brands to form marketing partnerships that will leverage its ability to package targeted content and expand its product and brand offerings.
Additionally, Harris announced today that Daniel Ambrose, managing partner of Ambro.com and lifelong publishing executive and consultant, has joined the I-5 executive team as Chief Strategy Officer – Digital and Advertising. "I am thrilled to be joining the team at I-5. In today's increasingly complex media market, a company that can quickly package and distribute targeted content and innovate multifaceted marketing solutions is essential. I look forward to working with the combined talents and resources of David Fry, Mark Harris and I-5 to create a media company for tomorrow's content needs," said Ambrose. Harris and Ambrose will be joined on the executive team by former BowTie executives Nicole Fabian, Chief Financial Officer, June Kikuchi, Chief Content Officer and Dolores Whitlo, VP of Consumer Marketing.
I-5 Publishing is the leading provider of multi-platform content for special interest communities and brands. I-5 is part of the only truly full-service publishing services organization – offering brands a complete solution from generation of content to preparation for all platforms to distribution to mass market and specialty retailers and into consumers' homes. I-5 Publishing was founded in 2013 by Mark Harris and David Fry. I-5 Publishing is headquartered in Irvine, CA, with offices in Los Angeles, CA, Lexington, KY and Chicago, IL.
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